BYOL support for AWS: Customers can easily and seamlessly unite all of their data across Salesforce and AWS for better, faster insights, predictions, and more from their existing data processing pipelines from Data Cloud.And, with new AI integrations, companies can power their AI applications with their own models from both AWS and Data Cloud to efficiently provide smarter, personalized customer experiences. With this expanded partnership, organizations can bring their data together in one place, making it easier to store, manage, and scale while reducing costs. However, 33% report they lack the ability to generate insights from data. Why it matters: As AI adoption surges, 73% of business leaders agree that data helps reduce uncertainty and make more accurate decisions in business conversations. Customers can now safely infuse the latest generative AI technologies from AWS into their applications and workflows through the Einstein Trust Layer.īring AI to any workflow, user, department and industry. These integrations build on AWS and Salesforce’s existing generative AI partnership, allowing customers to seamlessly and securely unify their data across Data Cloud and AWS services like Amazon Redshift and Amazon EMR to leverage the broad set of foundation models available in Amazon Bedrock and Amazon SageMaker securely within the Salesforce Platform. Data Cloud is a hyperscale customer data platform that lets companies unify all their Salesforce data with vast amounts of engagement data from external sources to create harmonized and unified customer profiles. Salesforce and Amazon Web Services (AWS) today announced an expanded partnership for new Bring Your Own Lake (BYOL) and Bring Your Own Large Language Model (BYO LLM) integrations between AWS and Salesforce Data Cloud.
New Bring Your Own Lake integrations enable secure sharing of unified customer data from Salesforce Data Cloud to a broad set of AWS data and AI services Data Cloud customers can access data from Amazon Redshift and Amazon data lakes on AWS without moving dataĬustomers can now leverage Amazon Bedrock securely within Salesforce Einstein Copilot Studio to build generative AI powered skills, apps, and experiences across the Salesforce Customer 360
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